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RideLust
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- Motion + Mobility
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Red Bull at Dakar 2012
If you’re into off-roading, trail riding and generally love things that go fast then the odds of you knowing about the famed Dakar Rally are pretty damn good. Red Bull is one of the rallies main sponsors and like everything they’re associated with, they pull out all the stops and go ballz-to-the-wall. The following video [...]
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Jerry Jockeys for the new Acura NSX
It feels as though it’s been far too long since we’ve seen Jerry Seinfeld being funny. In fact, ever since “Seinfeld” ended back in 1998, it seems as though America’s favorite comedian has seemingly vanished. Now however it seems Mr. Jerry is back shilling for Acura and their upcoming NSX super car, which is actually [...]
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Ducati Helps Mercedes-Benz Stay Sexy
Synergy. This is what happens when two things meet, compliment each other and then prosper from their joint relationship. AMG and Ducati are two powerhouse name brands in the world of performance. And even though one rides on four wheels and the other on two, that makes no difference because their message is exactly the [...]
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“It’s Reinvented!” – The New 2012 Toyota Camry
There are some commercials that make you giggle, others that wow you, and yet others that simply get it right and cover all of the above. This is Toyota’s spot for their new “reinvented” 2012 Camry that will air during this weekend’s Super Bowl and in my opinion they hit it clean out of the [...]
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Chip Foose had a Volkswagen Rabbit?
In the annals of modern hot-rod design there is no question that Chip Foose is amongst the best in the business. His cars have been featured on television, in magazines, online and at some of the greatest car shows around the world. However, before Foose got into hot-rods he was, get this, a Volkswagen guy. [...]
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Do you really like your car?
Everyone has reasons as to why they’re drawn to the automobile they drive. For some it comes down to money, for others it’s passion and yet for others it’s the simple fact that they’re car is an extension of their personality. Remember that buying a car is an emotional decision, not a rational one which [...]
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Cadillac ATS Tackles the “Green Hell”
It’s no secret that Cadillac has a lot riding on their new ATS sports sedan. I mean let’s face it, if you come out saying your going to best the BMW 3-series well then, you’ve really got your work cut out for you. Set to air on Super Bowl Sunday Cadillac is touting the fact [...]
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Hello Ferris: 2012 Honda CR-V Game Day
26 years ago a movie directed by John Hughes changed the way kids around the world cut school. It was titled “Ferris Bueller’s Day Off” and starred Matthew Broderick as the world’s greatest middle finger to high school faculty everywhere. Almost three decades have gone by and thanks to Honda we now find out that [...]
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Ever Want to Wear a Dodge Daytona? PRPS: Muscle Car Jeans
We never really know where inspiration comes from do we? For some it can stem from a certain experience, for others a chance meeting with an individual, yet for others, like fashion designer Donwan Harrell, it stems from something as simple as American muscle cars. The iconic shapes that Detroit designers hatched in the late [...]
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Audi – Daylight Headlights Superbowl Spot
Well it’s Superbowl time again and with that comes big money being spent on advertising. Thankfully car companies are some of the biggest spenders, which means that at days end, it’s a safe bet that we’re going to be entertained. Audi is taking the “let’s make fun of Hollywood” approach by poking a little fun [...]
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